Where to promote

Channel directory

Launch platforms, communities, directories, newsletters and podcasts — create a project to sort them for your product.

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  • Product Hunt Launch platform High effort
    The launch platform. A good launch day brings thousands of visits and compounding social proof.
    Prepare assets in advance; launch 00:01 PT; engage in comments all day.
  • Hacker News (Show HN) Launch platform Medium effort
    Show HN posts put your project in front of the most technical audience on the internet.
    Title must start with 'Show HN:'; no marketing speak; be present for questions.
  • X (Twitter) — build in public Social media Medium effort
    The build-in-public feed: ship logs, milestone screenshots and launch threads compound into an audience.
    Consistency beats virality; share numbers and lessons, not just links.
  • r/SideProject Community Low effort
    Friendliest large subreddit for showing what you built; feedback + first users.
    Share as a story, not an ad; engage with every comment.
  • Indie Hackers Community Medium effort
    The indie founder forum: milestones, launches and build-in-public journals.
    Milestone posts with real numbers get traction.
  • AlternativeTo Directory / listing Low effort
    Huge 'alternatives to X' directory — evergreen SEO traffic from competitor searches.
    List yourself as an alternative to the incumbents you replace.
  • BetaList Launch platform Low effort
    Directory of upcoming startups — good for pre-launch signups.
    Submit before you consider yourself 'launched'; free tier has a review queue.
  • LinkedIn Social media Medium effort
    Best organic reach for B2B right now; founder story posts outperform company pages.
    Post from your personal profile; native content, external links in comments.
  • Your own blog (SEO) Blog / publication High effort
    Comparison pages, 'alternatives to X' and use-case guides compound forever — the channel you own.
    Target long-tail buying-intent keywords first.
  • r/startups Community Medium effort
    Big founder community. Strict on self-promo — lead with lessons, not links.
    Self-promo only in designated threads; value-first posts survive.
  • G2 Directory / listing Medium effort
    The B2B software review site; buyers check it before purchasing.
    Claim your profile, then systematically ask happy users for reviews.
  • TLDR Newsletter Newsletter Medium effort paid
    1M+ tech readers; free inclusion is possible for genuinely interesting launches, ads are reliable.
    Pitch the curators with one crisp sentence; paid placements available.
  • Uneed Launch platform Low effort
    Product Hunt alternative with a calmer daily leaderboard and a helpful maker community.
    One launch slot per day per product; free queue can be weeks out.
  • Microlaunch Launch platform Low effort
    Month-long launches for indie products — less spike, more sustained trickle.
  • Peerlist Launchpad Launch platform Low effort
    Weekly launch competition on the professional network for tech folks.
    Launches run Mon–Sun; winners get newsletter + social features.
  • SaaSHub Directory / listing Low effort
    SaaS alternatives directory with solid domain authority.
  • YouTube Social media High effort
    Demos, tutorials and 'how I built it' videos keep selling for years — the most durable channel here.
  • r/EntrepreneurRideAlong Community Low effort
    Journey-format posts ('how I got my first 100 users') do very well here.
    Write it as a ride-along story with real numbers.
  • dev.to Blog / publication Medium effort
    Write the 'how I built it' post; friendly to self-promo done as teaching.
    Tag well; canonical-link back to your own blog.
  • r/SaaS Community Low effort
    SaaS-specific founder community; pricing/GTM discussions plus launch posts.
  • Capterra Directory / listing Medium effort
    Gartner's SMB software directory; strong purchase-intent traffic.
    Pro
  • Dev Hunt Launch platform Low effort
    Launch platform specifically for developer tools.
    Pro
  • r/indiehackers Community Low effort
    Reddit outpost of the indie hacker crowd; show-and-tell friendly.
    Pro
  • Discord servers in your niche Forum Medium effort
    Find the 3–5 servers where your users hang out; become a name before you share your link.
    Read each server's self-promo rules first.
  • Fazier Launch platform Low effort
    Daily launch platform in the Product Hunt mould, friendly to small products.
    Pro
  • There's An AI For That Directory / listing Low effort
    The biggest AI tool directory; only relevant for AI-flavoured products.
    Pro
  • Tiny Startups Launch platform Low effort
    Launch platform + newsletter for tiny products and solo founders.
    Pro
  • r/webdev Community Medium effort
    Huge web-dev community; Showoff Saturday thread is the self-promo window.
    Pro
  • Ben's Bites Newsletter Medium effort
    The AI industry daily; a mention drives real signups for AI products.
    Pro
  • Bluesky Social media Low effort
    Growing dev-heavy network; the indie/maker crowd is active and reachable.
    Pro
  • Hashnode Blog / publication Medium effort
    Dev blogging network; build-in-public series get featured on the front page.
    Pro
  • Indie Hackers Newsletter Newsletter Low effort
    Curated indie stories; milestone posts on the forum get picked up.
    Pro
  • WIP Community Low effort
    Maker community built around shipping streaks; supportive early feedback.
    Pro
  • r/InternetIsBeautiful Community Medium effort
    Massive reach for free, novel, no-signup-needed web tools.
    Pro
  • Indie Hackers Podcast Podcast High effort
    Long-form founder interviews; needs a revenue story worth telling.
    Pro
  • Indie Worldwide Community Low effort
    Community + anonymous founder mastermind matching; newsletter features members.
    Pro
  • Lobsters Community Medium effort
    Smaller, stricter Hacker News; invite-only posting keeps quality high.
    Pro
  • Slack communities in your niche Forum Medium effort
    Professional niches organise in Slack; #show-and-tell channels welcome launches.
    Pro
  • TikTok Social media High effort
    Short demo videos can explode for consumer products; B2B rarely works.
    Pro
  • Toolify Directory / listing Low effort
    Large AI tool directory with daily rankings.
    Pro
  • Facebook Groups Forum Medium effort
    Still where many non-tech niches (agencies, local business, hobbies) congregate.
    Pro
  • Guest posts in your niche Blog / publication High effort
    Borrow an existing audience: pitch guest posts to blogs your users already read.
    Pro
  • Hacker Noon Blog / publication Medium effort
    Tech publication with editorial review; founder stories and technical deep-dive…
    Pro
  • Instagram Reels Social media High effort
    Visual products and lifestyle apps; repurpose the TikTok clips.
    Pro
  • Launching Next Launch platform Low effort
    Startup discovery site listing new launches daily.
    Pro
  • Product Hunt Alternatives list (GitHub) Directory / listing Low effort
    Community-maintained mega-list of places to post your startup — mine it for nic…
    Pro
  • Product Hunt Daily Newsletter Low effort
    PH's own digest — a strong launch gets you in automatically.
    Pro
  • Quora Forum Medium effort
    Answer 'what's the best tool for X' questions; answers rank in Google for years.
    Pro
  • Stack Overflow / Stack Exchange Forum High effort
    Answer questions in your problem space; the profile + occasional relevant link …
    Pro
  • StackShare Directory / listing Low effort
    Devs share their stacks; list your tool and answer stack decisions.
    Pro
  • Startups.fyi Newsletter Low effort
    Weekly spotlight on interesting side projects and startups; free submission.
    Pro
  • BetaKit / TechCrunch / press Blog / publication High effort
    Cold-pitch journalists with a real story (funding, data, contrarian angle) — no…
    Pro
  • Dense Discovery Newsletter Medium effort
    Design-minded weekly with a loyal audience; classifieds available.
    Pro
  • Futurepedia Directory / listing Low effort
    Large AI tools directory, updated daily.
    Pro
  • GetApp Directory / listing Low effort
    Another Gartner directory; one profile syndicates across the network.
    Pro
  • GrowthHackers Community Medium effort
    Growth community; case-study style posts about your tactics land well.
    Pro
  • Makerlog Community Low effort
    Task-streak community of makers building in public.
    Pro
  • Mastodon (Fosstodon etc.) Social media Low effort
    Federated network; open-source and privacy-minded audiences live here.
    Pro
  • Medium publications Blog / publication Medium effort
    Pitch startup/tech publications; distribution comes from the pub, not your prof…
    Pro
  • OpenAlternative Directory / listing Low effort
    Directory of open-source alternatives to commercial software.
    Pro
  • Slant Directory / listing Low effort
    Community-ranked product recommendations ('what's the best X?').
    Pro
  • Software Advice Directory / listing Medium effort
    Gartner network advisory site matching buyers to software.
    Pro
  • Software Social / small-founder pods Podcast Medium effort
    The long tail of bootstrapper podcasts is very pitchable — guest slots convert …
    Pro
  • StartupBase Launch platform Low effort
    Community-driven launch and discovery platform.
    Pro
  • Syntax / dev podcasts Podcast High effort
    Sponsor or get discussed on developer podcasts for devtool credibility.
    Pro
  • Ten Words Launch platform Low effort
    Pitch your product in ten words; featured picks go into the newsletter.
    Pro
  • The Hustle Newsletter High effort
    Big business-culture daily; getting featured needs a story or an ad budget.
    Pro
  • Threads Social media Low effort
    Meta's X alternative; early-mover organic reach is still decent.
    Pro
  • Designer News Forum Low effort
    HN-style community for design; design-led tools do well.
    Pro
  • Furlough Community Low effort
    Large Discord community of marketers and entrepreneurs.
    Pro
  • My First Million Podcast High effort
    Huge founder audience; realistically reached via a genuinely wild story or ads.
    Pro
  • SaaSworthy Directory / listing Low effort
    SaaS ranking/comparison directory.
    Pro
  • Startup Stash Directory / listing Low effort
    Directory of tools and resources for startups.
    Pro
  • Superpath Community Low effort
    Content-marketing community (Slack) — good for content-led products.
    Pro
  • swipe files & marketing newsletters Newsletter Medium effort
    Pitch your tactic/case study to marketing newsletters (Marketing Examples, Dema…
    Pro
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